You’re special. You know that right? You have a voice, story, and message, and all you have to do is share it with us. Really! Be transparent and authentic, and put it out there. You’re a beautiful and unique snowflake… Now tell us more about that turd you took this morning.
There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger outreach” is an outright waste of time. In fact, I argue that you should probably ignore a lot of tools and features out there.
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I’m Eric Karjaluoto (some just call me “karj”). My friend Eric Shelkie and I run a digital agency called smashLAB. We also make things like MakeFive, shiftCMS, undrln, and Design Can Change. I’m currently in the process of finishing my first book: Speak Human. I live in Vancouver with my lovely wife and our two little boys. View my speaking schedule.
