Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn’t mean I’m against the big guys (heck, I’d love to work in those neat offices with great views). I just feel as though we’re in the midst of a change that is completely rearranging this space and will result in extinction for a few.
A couple of weeks back I took part in a panel discussion on Web 2.0, which quickly moved into a debate on the implications of social media. It’s funny; I don’t look upon myself as a particularly optimistic person. Throughout the course of the evening, however, I realized that in fact I’m not just someone whose livelihood is connected to the web. I’m a believer.
All of us in design, marketing, and advertising are used to change. It’s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of epic proportions that may in-fact result in the complete re-writing of how companies and customers communicate.