It’s awfully easy to profess expertise when you’re playing with someone else’s money. Perhaps that’s part of why we remain skeptical at smashLAB. There are some great new tools out there, but that doesn’t mean it’s easy to build a brand. That’s why we take on our own projects: so we have some skin in the game.
Dat’s rite. We’z all myxed-ups and I’s nots tawkin bouts the tweensz textn. Nope, there’s something increasingly problematic with the language we employ in marketing. If we don’t make some changes soon, no one will listen to any of our messages.
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I’m Eric Karjaluoto (some just call me “karj”). My friend Eric Shelkie and I run a digital agency called smashLAB. We also make things like MakeFive, shiftCMS, undrln, and Design Can Change. I’m currently in the process of finishing my first book: Speak Human. I live in Vancouver with my lovely wife and our two little boys. View my speaking schedule.
