The most important question in branding
Sweatpants forever?
A tale of two dentists
Oh my alma mater!
Poking the schoolyard bully in the eye
Don’t cage customers
How to save Detroit
Microsoft ads leverage flaws in Apple’s strategy
Turning the tables on Debbie Millman
The inversion of advertising
Blogs can kill brands
Microsoft repositions to kick ass
Starbucks’ growth paradox
Designing identities for small companies
A collection of lengthy, opinionated, and generally unapologetic essays on design, brands, and experience.
Eric Karjaluoto is Creative Director at smashLAB. You can buy his books Speak Human and The Design Method or follow @karj on Twitter.
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