Category Archives: Brand

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The Essays

The most important question in branding

The most important question in branding

Sweatpants forever?

Sweatpants forever?

A tale of two dentists

A tale of two dentists

Oh my alma mater!

Oh my alma mater!

Poking the schoolyard bully in the eye

Poking the schoolyard bully in the eye

Don’t cage customers

Don’t cage customers

How to save Detroit

How to save Detroit

Microsoft ads leverage flaws in Apple’s strategy

Microsoft ads leverage flaws in Apple’s strategy

Turning the tables on Debbie Millman

Turning the tables on Debbie Millman

The inversion of advertising

The inversion of advertising

Blogs can kill brands

Blogs can kill brands

Microsoft repositions to kick ass

Microsoft repositions to kick ass

Starbucks’ growth paradox

Starbucks’ growth paradox

Designing identities for small companies

Designing identities for small companies
Ideasonideas

A collection of lengthy, opinionated, and generally unapologetic essays on design, brands, and experience.

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Eric Karjaluoto is Creative Director at smashLAB. You can buy his books Speak Human and The Design Method or follow @karj on Twitter.

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