Ta-da! Welcome to the redesigned ideasonideas! The new “look” represents both a change in direction and a bit of a revised mandate. I’d like to talk about the future of this blog, our reasons for change, and the compelling new content we’re working to deliver.
At smashLAB, we love making stuff. As such, we split our efforts between client work and personal projects. Our moral obligation inspired Design Can Change last spring, and our dissatisfaction with the status quo has resulted in our latest initiative, which asks the simple question, “What do you think?”
I’m not good with numbers, but I find them interesting nevertheless. For example, you and I spend a lot of money. In fact, if you are a member of the AIGA, you take part in purchasing or specifying over $9 billion of printing and paper per year. At the risk of sounding obtuse, I have to say, “That’s a lot.”
This is a little out of the ordinary for an ideasonideas post; however, we have a few things to note, and thought it would make sense to lump them together. In this post we’ll discuss some changes to the site, ask for your real name, and invite you to showcase your “green” work.