Marybeth from Orca Communications might be an idiot. I’m not saying she is; however, her behavior is certainly in-line with the kind of idiocy that some PR firms are practicing. I know I’m going to sound like a dink here, but there’s a hard truth to face, and it’s that these groups just aren’t “getting it”.
Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn’t mean I’m against the big guys (heck, I’d love to work in those neat offices with great views). I just feel as though we’re in the midst of a change that is completely rearranging this space and will result in extinction for a few.
All of us in design, marketing, and advertising are used to change. It’s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of epic proportions that may in-fact result in the complete re-writing of how companies and customers communicate.