Ads are good. Design is good. Typography is good. Films are good. Music is good. Everything is really, really good. Image quality and sound fidelity is awe inspiring. Technology is amazingly efficient and exciting. And still, everything is good. Little is great, some is awful, but most is good. Good. Yay. Yee-haw. Good.
When I was 22 and looking to land a gig as a creative, I always wondered what the person doing the hiring wanted to see in my application. As a result, I did a lot of neat things, and sometimes got a call back. I also made some big mistakes. If I could talk to my 22 year old self, I’d probably note a couple things. First, enjoy your hair, it’s not sticking around too long. Second, I’d give myself some helpful tips for getting a Creative Director’s attention.
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I’m Eric Karjaluoto (some just call me “karj”). My friend Eric Shelkie and I run a digital agency called smashLAB. We also make things like MakeFive, shiftCMS, undrln, and Design Can Change. I’m currently in the process of finishing my first book: Speak Human. I live in Vancouver with my lovely wife and our two little boys. View my speaking schedule.
