In the past year we’ve been approached by six different agencies wishing to acquire smashLAB. Some were big players, two were regional firms, and the others were working as agents for other operations. Needless to say, we found all of this quite flattering, even if it wasn’t really on our agenda.

It’s summer and I’ve been writing very little. (Lately the beach has taken priority.) A couple of weeks ago, Mark Dudlik asked me a few questions for a magazine he’s involved with called Fill/Stroke. Mark’s been kind enough to allow me to repurpose this piece on ideasonideas. Here goes… (and now I’m off to sit in the sun).

A while back I posted Random observations – Part 1. This is a follow-up. As noted earlier, these are personal ruminations on patterns I’ve uncovered through my professional practice. Some are topical, while others may feel rather disconnected. That being said, they all circle around the same things in my mind.

I used to think that a great idea was enough. We’d carefully run the process and develop a strategy and solution to help solve our client’s challenge. After all of this analysis, exploration and plain hard work, I figured that everything would take care of itself. In actuality, however, nothing could be further from the truth. If you can’t effectively sell your idea, it will die.

I’ve now been involved in some kind of creative activity for the bulk of my life. From design to running a business, I’ve found that certain patterns have emerged. Clearly there are parallels, and I’m slowly learning a few lessons. About a year ago I started to document these thoughts, with little notion as to what to do with them.

A year ago I started to write a book on creativity. In it I discuss how we’ve made this notion so mythic that it has become ridiculously exclusive. This seems rather silly, given that it’s learnable, just like any other discipline. The point, however, is that all this time has passed, and I only have half a book ready (I’m a walking cliché—sorry folks!)

In art school I became friends with a colourful and interesting fellow named Ian. Although it has been years since we last spoke, I often think back upon his unique perspectives and the typically inebriated conversations we shared. Yesterday I was reminded of an idea he once discussed: that those who eat meat should at least once have to kill an animal.

Struggling with too many projects, and not sure where to start? Wish you had a few tricks up your sleeve to make things easier? While the following is certainly not a definitive list, it does contain a few of the things we do at smashLAB to bring out our best.

Design is such a multi-layered practice that it’s often difficult to define. That being said, I believe that the word “design” is increasingly confused with “style”. For example, to most “I like the way it’s designed” means that they like the way that something looks.

Unveiling a solution is arguably the most harrowing aspect of the creative process. In our last post we talked about how we can work to better service our clients. In this one, I’ll share some of the best responses we have to questions that can often derail an otherwise effective solution.