Archive // Marketing

How to keep bloggers from hating you

Tuesday, January 6th, 2009

Every week I receive a handful of emails from PR firms, wanting me to write about something they’re helping promote. I rarely do so for them, but it’s not that I wouldn’t. It’s just that their tactics suck. They sell their clients on the notion of “blogger relations” but in fact, they’re treating email like a fax machine. They send the same generic message out to a ton of bloggers, piss everyone off in the process, and then bill their client for doing so. (Nice.)

Continue reading this story...35 Comments

Twitter is going to die

Friday, December 5th, 2008

And I’m not talking one of those peaceful, Jim Morrison passing-out in the bathtub after a lovely glass of chardonnay, a hit of acid, and a blow-job from a groupie kind of “die”. No, I’m thinking we’re in for something much uglier. Perhaps like a scene from some crap horror movie, in which our unfortunate victim asphyxiates while choking on his own blood. But alas, I digress.

Continue reading this story...113 Comments

Idiots

Wednesday, July 23rd, 2008

Marybeth from Orca Communications might be an idiot. I’m not saying she is; however, her behavior is certainly in-line with the kind of idiocy that some PR firms are practicing. I know I’m going to sound like a dink here, but there’s a hard truth to face, and it’s that these groups just aren’t “getting it”.

Continue reading this story...63 Comments

The inversion of advertising

Tuesday, March 4th, 2008

All of us in design, marketing, and advertising are used to change. It’s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of epic proportions that may in-fact result in the complete re-writing of how companies and customers communicate.

Continue reading this story...16 Comments

Newer Entries »