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	<title>ideasonideas &#187; Marketing</title>
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	<link>http://www.ideasonideas.com</link>
	<description>Eric Karjaluoto discusses design, brands and experience</description>
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		<title>Steve Jobs and the Star-On Machine</title>
		<link>http://www.ideasonideas.com/2010/08/steve-jobs-and-the-star-on-machine/</link>
		<comments>http://www.ideasonideas.com/2010/08/steve-jobs-and-the-star-on-machine/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 15:22:01 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/?p=1012</guid>
		<description><![CDATA[
Want an iPhone 4 in Canada? Well, you aren&#8217;t getting one… at least not without a long, long wait in perhaps one of the nerdiest lines one can imagine. That is, until tomorrow. My source says this Tuesday marks Apple&#8217;s &#8220;real&#8221; launch date for the iPhone 4, up here in the lovely, &#8220;great white north.&#8221;

The [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>My Money Where My Mouth Is</title>
		<link>http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/</link>
		<comments>http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 18:57:48 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/?p=641</guid>
		<description><![CDATA[
It&#8217;s awfully easy to profess expertise when you&#8217;re playing with someone else&#8217;s money. Perhaps that&#8217;s part of why we remain skeptical at smashLAB. There are some great new tools out there, but that doesn&#8217;t mean it&#8217;s easy to build a brand. That’s why we take on our own projects: so we have some skin in [...]]]></description>
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		<slash:comments>26</slash:comments>
		</item>
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		<title>The Wave</title>
		<link>http://www.ideasonideas.com/2009/10/the-wave/</link>
		<comments>http://www.ideasonideas.com/2009/10/the-wave/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 20:46:25 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/?p=558</guid>
		<description><![CDATA[
You’ve got a problem. Maybe I’m wrong—perhaps you’re perfect. Could be, your company is doing brisk business and you hardly even have to think about marketing. If that’s the case, don’t read any further. No, really, I mean it. Stop reading right now. It’s beautiful outside—might as well go for an espresso instead.

1-900-PSYCHIC-KARJ

Hmmm&#8230; You’re still [...]]]></description>
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		<slash:comments>18</slash:comments>
		</item>
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		<title>Words is broken</title>
		<link>http://www.ideasonideas.com/2009/09/words-is-broken/</link>
		<comments>http://www.ideasonideas.com/2009/09/words-is-broken/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 21:38:13 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/?p=478</guid>
		<description><![CDATA[
Dat&#8217;s rite. We&#8217;z all myxed-ups and I&#8217;s nots tawkin bouts the tweensz textn. Nope, there&#8217;s something increasingly problematic with the language we employ in marketing. If we don&#8217;t make some changes soon, no one will listen to any of our messages.

Wearing-out red pens

Over the past year, I&#8217;ve been working on a book called Speak Human: [...]]]></description>
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		<slash:comments>20</slash:comments>
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		<title>The most important question in branding</title>
		<link>http://www.ideasonideas.com/2009/08/the-most-important-question-in-branding/</link>
		<comments>http://www.ideasonideas.com/2009/08/the-most-important-question-in-branding/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 18:20:35 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/?p=458</guid>
		<description><![CDATA[
Branding is a funny subject—particularly for small companies. Although it’s commonly discussed, it’s still so vague that most are confused by what exactly it means. I’ll even go a step further: I think that most branding efforts are flawed from the outset because people are simply not asking the most important question.

The varying levels of [...]]]></description>
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		<slash:comments>33</slash:comments>
		</item>
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		<title>More mess; less B.S. (or: Nine simple suggestions for using social media)</title>
		<link>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/</link>
		<comments>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:42:43 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/</guid>
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There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger outreach” is an outright waste of time. In fact, I argue that you should probably [...]]]></description>
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		<slash:comments>47</slash:comments>
		</item>
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		<title>A tale of two dentists</title>
		<link>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</link>
		<comments>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:48:16 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</guid>
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As of late, I&#8217;ve been doing a little work in social media. I&#8217;m not particularly proud of this, but the fact is, we&#8217;ve learned a fair bit about it, and some seem to value our input. With that in mind, I&#8217;d like to take the next ten minutes to give you some reasons to forget [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
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		<title>Stop acting like a sissy and market your company</title>
		<link>http://www.ideasonideas.com/2009/04/stop-acting-like-a-sissy-and-market-your-company/</link>
		<comments>http://www.ideasonideas.com/2009/04/stop-acting-like-a-sissy-and-market-your-company/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 21:11:47 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/04/stop-acting-like-a-sissy-and-market-your-company/</guid>
		<description><![CDATA[
From 12 to 30 I utilized the same general approach when it came to trying to get a date. I&#8217;d meet someone great, get awfully excited, and then make a bumbling request to get together. It rarely worked out very well, and upon being rejected I would retreat, deciding that it was easier to sit [...]]]></description>
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		<slash:comments>71</slash:comments>
		</item>
		<item>
		<title>Poking the schoolyard bully in the eye</title>
		<link>http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/</link>
		<comments>http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 17:44:16 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Lab]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/</guid>
		<description><![CDATA[
&#8220;So, do we just say &#8216;fuck it’ and change our name?&#8221; was the question I started the day with. Over the past year we&#8217;d watched pages of accolades and general “good stuff” about our design studio erode into comments like: &#8220;smash lab = fail&#8221;. (Actually, that was on page one of Google for some time.) [...]]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
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		<title>Don&#8217;t cage customers</title>
		<link>http://www.ideasonideas.com/2009/02/dont-cage-customers/</link>
		<comments>http://www.ideasonideas.com/2009/02/dont-cage-customers/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:18:27 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/02/dont-cage-customers/</guid>
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I hate Telus. They are big, unresponsive extortionists. Their advertising adds insult to injury by being patronizing and insincere. I&#8217;ve spent many tens of thousands of dollars with them by now, and if they crashed, burned, and were torn into small pieces by rabid dogs I, and many others, would celebrate with a “happy dance”.

For [...]]]></description>
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		<slash:comments>21</slash:comments>
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