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	<title>ideasonideas &#187; Interactive</title>
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	<link>http://www.ideasonideas.com</link>
	<description>Eric Karjaluoto discusses design, brands and experience</description>
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		<title>More mess; less B.S. (or: Nine simple suggestions for using social media)</title>
		<link>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/</link>
		<comments>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:42:43 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[
There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger outreach” is an outright waste of time. In fact, I argue that you should probably [...]]]></description>
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		<slash:comments>47</slash:comments>
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		<title>The problem with AdSense</title>
		<link>http://www.ideasonideas.com/2009/03/the-problem-with-adsense/</link>
		<comments>http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:35:47 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/03/the-problem-with-adsense/</guid>
		<description><![CDATA[
For as much as I make fun of them, I&#8217;m in fact a believer in online ads. They&#8217;re largely a mess right now, but this will change. In contemplating the future, three factors need to be considered: First, AdSense has completely buggered the market. Second, the death of mainstream media will create a vacuum of [...]]]></description>
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		<slash:comments>19</slash:comments>
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		<title>How to keep bloggers from hating you</title>
		<link>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/</link>
		<comments>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 16:28:56 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

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		<description><![CDATA[
Every week I receive a handful of emails from PR firms, wanting me to write about something they&#8217;re helping promote. I rarely do so for them, but it&#8217;s not that I wouldn&#8217;t. It&#8217;s just that their tactics suck. They sell their clients on the notion of &#8220;blogger relations&#8221; but in fact, they&#8217;re treating email like [...]]]></description>
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		<slash:comments>35</slash:comments>
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		<title>Twitter is going to die</title>
		<link>http://www.ideasonideas.com/2008/12/twitter-is-going-to-die/</link>
		<comments>http://www.ideasonideas.com/2008/12/twitter-is-going-to-die/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 05:05:56 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Living]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/12/twitter-is-going-to-die/</guid>
		<description><![CDATA[
And I&#8217;m not talking one of those peaceful, Jim Morrison passing-out in the bathtub after a lovely glass of chardonnay, a hit of acid, and a blow-job from a groupie kind of &#8220;die&#8221;. No, I&#8217;m thinking we&#8217;re in for something much uglier. Perhaps like a scene from some crap horror movie, in which our unfortunate [...]]]></description>
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		<slash:comments>113</slash:comments>
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		<title>Talking &#8220;digital&#8221; with Saatchi&#8217;s Kevin Roberts</title>
		<link>http://www.ideasonideas.com/2008/04/kevin_roberts/</link>
		<comments>http://www.ideasonideas.com/2008/04/kevin_roberts/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 12:59:17 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/04/kevin_roberts/</guid>
		<description><![CDATA[
Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn’t mean I’m against the big guys (heck, I’d love to work in those neat offices with great views). I just feel as though we’re in the midst of a [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>The web, community, privacy and optimism</title>
		<link>http://www.ideasonideas.com/2008/04/web_community_privacy_optimism/</link>
		<comments>http://www.ideasonideas.com/2008/04/web_community_privacy_optimism/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 22:55:45 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Living]]></category>
		<category><![CDATA[Observations]]></category>

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A couple of weeks back I took part in a panel discussion on Web 2.0, which quickly moved into a debate on the implications of social media. It&#8217;s funny; I don&#8217;t look upon myself as a particularly optimistic person. Throughout the course of the evening, however, I realized that in fact I&#8217;m not just someone [...]]]></description>
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		<slash:comments>14</slash:comments>
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		<title>The inversion of advertising</title>
		<link>http://www.ideasonideas.com/2008/03/inversion_of_advertising/</link>
		<comments>http://www.ideasonideas.com/2008/03/inversion_of_advertising/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 21:14:58 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/03/inversion_of_advertising/</guid>
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All of us in design, marketing, and advertising are used to change. It&#8217;s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of epic proportions that may in-fact result in the complete re-writing of how companies and customers [...]]]></description>
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		<slash:comments>16</slash:comments>
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