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	<title>ideasonideas &#187; Digital</title>
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	<description>Eric Karjaluoto discusses design, brands and experience</description>
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		<title>My Money Where My Mouth Is</title>
		<link>http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/</link>
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		<pubDate>Mon, 14 Dec 2009 18:57:48 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[
It&#8217;s awfully easy to profess expertise when you&#8217;re playing with someone else&#8217;s money. Perhaps that&#8217;s part of why we remain skeptical at smashLAB. There are some great new tools out there, but that doesn&#8217;t mean it&#8217;s easy to build a brand. That’s why we take on our own projects: so we have some skin in [...]]]></description>
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		<title>Words is broken</title>
		<link>http://www.ideasonideas.com/2009/09/words-is-broken/</link>
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		<pubDate>Fri, 04 Sep 2009 21:38:13 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>

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Dat&#8217;s rite. We&#8217;z all myxed-ups and I&#8217;s nots tawkin bouts the tweensz textn. Nope, there&#8217;s something increasingly problematic with the language we employ in marketing. If we don&#8217;t make some changes soon, no one will listen to any of our messages.

Wearing-out red pens

Over the past year, I&#8217;ve been working on a book called Speak Human: [...]]]></description>
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