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	<title>ideasonideas &#187; Brand</title>
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	<link>http://www.ideasonideas.com</link>
	<description>Eric Karjaluoto discusses design, brands and experience</description>
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		<title>The most important question in branding</title>
		<link>http://www.ideasonideas.com/2009/08/the-most-important-question-in-branding/</link>
		<comments>http://www.ideasonideas.com/2009/08/the-most-important-question-in-branding/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 18:20:35 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/?p=458</guid>
		<description><![CDATA[Branding is a funny subject—particularly for small companies. Although it’s commonly discussed, it’s still so vague that most are confused by what exactly it means. I’ll even go a step further: I think that most branding efforts are flawed from &#8230; <a href="http://www.ideasonideas.com/2009/08/the-most-important-question-in-branding/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>Sweatpants forever?</title>
		<link>http://www.ideasonideas.com/2009/06/sweatpants-forever/</link>
		<comments>http://www.ideasonideas.com/2009/06/sweatpants-forever/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:45:21 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/06/sweatpants-forever/</guid>
		<description><![CDATA[You&#8217;ve been struggling with your marketing for years. Every time you take on a new initiative you hope for it to make a difference, but somehow you&#8217;re left back at square one. Although you have a new website or piece &#8230; <a href="http://www.ideasonideas.com/2009/06/sweatpants-forever/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>A tale of two dentists</title>
		<link>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</link>
		<comments>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:48:16 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</guid>
		<description><![CDATA[As of late, I&#8217;ve been doing a little work in social media. I&#8217;m not particularly proud of this, but the fact is, we&#8217;ve learned a fair bit about it, and some seem to value our input. With that in mind, &#8230; <a href="http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>15</slash:comments>
		</item>
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		<title>Oh my alma mater!</title>
		<link>http://www.ideasonideas.com/2009/03/oh-my-alma-mater/</link>
		<comments>http://www.ideasonideas.com/2009/03/oh-my-alma-mater/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 00:05:45 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Criticism]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/03/oh-my-alma-mater/</guid>
		<description><![CDATA[I (like many others it appears) gasped, upon viewing the new icon and signature for the Emily Carr University, here in Vancouver. In the past few days, the logo has been lambasted on sites like Under Consideration&#8217;s Brand New, and &#8230; <a href="http://www.ideasonideas.com/2009/03/oh-my-alma-mater/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>16</slash:comments>
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		<title>Poking the schoolyard bully in the eye</title>
		<link>http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/</link>
		<comments>http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 17:44:16 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Lab]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/</guid>
		<description><![CDATA[&#8220;So, do we just say &#8216;fuck it’ and change our name?&#8221; was the question I started the day with. Over the past year we&#8217;d watched pages of accolades and general “good stuff” about our design studio erode into comments like: &#8230; <a href="http://www.ideasonideas.com/2009/03/poking_the_schoolyard_bully/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t cage customers</title>
		<link>http://www.ideasonideas.com/2009/02/dont-cage-customers/</link>
		<comments>http://www.ideasonideas.com/2009/02/dont-cage-customers/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:18:27 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/02/dont-cage-customers/</guid>
		<description><![CDATA[I hate Telus. They are big, unresponsive extortionists. Their advertising adds insult to injury by being patronizing and insincere. I&#8217;ve spent many tens of thousands of dollars with them by now, and if they crashed, burned, and were torn into &#8230; <a href="http://www.ideasonideas.com/2009/02/dont-cage-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>How to save Detroit</title>
		<link>http://www.ideasonideas.com/2008/12/how-to-save-detroit/</link>
		<comments>http://www.ideasonideas.com/2008/12/how-to-save-detroit/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 19:06:56 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/12/how-to-save-detroit/</guid>
		<description><![CDATA[I&#8217;m going to risk alienating some of my readers today; nevertheless, I believe this to be an important discussion, worthy of a few ruffled feathers. As I write this, American auto-makers are scrambling to tap TARP funds that might keep &#8230; <a href="http://www.ideasonideas.com/2008/12/how-to-save-detroit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2008/12/how-to-save-detroit/feed/</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
		<item>
		<title>Microsoft ads leverage flaws in Apple&#8217;s strategy</title>
		<link>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/</link>
		<comments>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 03:00:08 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/</guid>
		<description><![CDATA[I&#8217;m a bit of a fence-sitter when it comes to the Mac/PC “thing”. At home I run Macs, while at work we use PCs. (We also use iPhones.) There are things that I like about both platforms, and aspects that &#8230; <a href="http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/feed/</wfw:commentRss>
		<slash:comments>43</slash:comments>
		</item>
		<item>
		<title>Turning the tables on Debbie Millman</title>
		<link>http://www.ideasonideas.com/2008/04/tables_millman/</link>
		<comments>http://www.ideasonideas.com/2008/04/tables_millman/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 20:19:58 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/04/tables_millman/</guid>
		<description><![CDATA[Few designers haven&#8217;t tuned-in to Design Matters, Debbie Millman&#8216;s podcast that engages the brightest design minds in discussion. She&#8217;s a partner at Sterling Brands in New York, and recently released her first book &#8220;How to Think Like a Great Graphic &#8230; <a href="http://www.ideasonideas.com/2008/04/tables_millman/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2008/04/tables_millman/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The inversion of advertising</title>
		<link>http://www.ideasonideas.com/2008/03/inversion_of_advertising/</link>
		<comments>http://www.ideasonideas.com/2008/03/inversion_of_advertising/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 21:14:58 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/03/inversion_of_advertising/</guid>
		<description><![CDATA[All of us in design, marketing, and advertising are used to change. It&#8217;s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of &#8230; <a href="http://www.ideasonideas.com/2008/03/inversion_of_advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2008/03/inversion_of_advertising/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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