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	<title>ideasonideas &#187; Advertising</title>
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	<link>http://www.ideasonideas.com</link>
	<description>Eric Karjaluoto discusses design, brands and experience</description>
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		<title>More mess; less B.S. (or: Nine simple suggestions for using social media)</title>
		<link>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/</link>
		<comments>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:42:43 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

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There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger outreach” is an outright waste of time. In fact, I argue that you should probably [...]]]></description>
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		<slash:comments>47</slash:comments>
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		<item>
		<title>A tale of two dentists</title>
		<link>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</link>
		<comments>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:48:16 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</guid>
		<description><![CDATA[
As of late, I&#8217;ve been doing a little work in social media. I&#8217;m not particularly proud of this, but the fact is, we&#8217;ve learned a fair bit about it, and some seem to value our input. With that in mind, I&#8217;d like to take the next ten minutes to give you some reasons to forget [...]]]></description>
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		<slash:comments>14</slash:comments>
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		<title>The problem with AdSense</title>
		<link>http://www.ideasonideas.com/2009/03/the-problem-with-adsense/</link>
		<comments>http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:35:47 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interactive]]></category>

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For as much as I make fun of them, I&#8217;m in fact a believer in online ads. They&#8217;re largely a mess right now, but this will change. In contemplating the future, three factors need to be considered: First, AdSense has completely buggered the market. Second, the death of mainstream media will create a vacuum of [...]]]></description>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t cage customers</title>
		<link>http://www.ideasonideas.com/2009/02/dont-cage-customers/</link>
		<comments>http://www.ideasonideas.com/2009/02/dont-cage-customers/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:18:27 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/02/dont-cage-customers/</guid>
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I hate Telus. They are big, unresponsive extortionists. Their advertising adds insult to injury by being patronizing and insincere. I&#8217;ve spent many tens of thousands of dollars with them by now, and if they crashed, burned, and were torn into small pieces by rabid dogs I, and many others, would celebrate with a “happy dance”.

For [...]]]></description>
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		<slash:comments>21</slash:comments>
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		<title>How to keep bloggers from hating you</title>
		<link>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/</link>
		<comments>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 16:28:56 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/</guid>
		<description><![CDATA[
Every week I receive a handful of emails from PR firms, wanting me to write about something they&#8217;re helping promote. I rarely do so for them, but it&#8217;s not that I wouldn&#8217;t. It&#8217;s just that their tactics suck. They sell their clients on the notion of &#8220;blogger relations&#8221; but in fact, they&#8217;re treating email like [...]]]></description>
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		<slash:comments>35</slash:comments>
		</item>
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		<title>Microsoft ads leverage flaws in Apple&#8217;s strategy</title>
		<link>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/</link>
		<comments>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 03:00:08 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Observations]]></category>

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I&#8217;m a bit of a fence-sitter when it comes to the Mac/PC “thing”. At home I run Macs, while at work we use PCs. (We also use iPhones.) There are things that I like about both platforms, and aspects that I dislike as well. To be completely honest, a large part of me would love [...]]]></description>
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		<slash:comments>42</slash:comments>
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		<title>Idiots</title>
		<link>http://www.ideasonideas.com/2008/07/idiots/</link>
		<comments>http://www.ideasonideas.com/2008/07/idiots/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:19:54 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

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Marybeth from Orca Communications might be an idiot. I&#8217;m not saying she is; however, her behavior is certainly in-line with the kind of idiocy that some PR firms are practicing. I know I&#8217;m going to sound like a dink here, but there’s a hard truth to face, and it’s that these groups just aren&#8217;t &#8220;getting [...]]]></description>
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		<slash:comments>63</slash:comments>
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		<title>Talking &#8220;digital&#8221; with Saatchi&#8217;s Kevin Roberts</title>
		<link>http://www.ideasonideas.com/2008/04/kevin_roberts/</link>
		<comments>http://www.ideasonideas.com/2008/04/kevin_roberts/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 12:59:17 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/04/kevin_roberts/</guid>
		<description><![CDATA[
Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn’t mean I’m against the big guys (heck, I’d love to work in those neat offices with great views). I just feel as though we’re in the midst of a [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>The inversion of advertising</title>
		<link>http://www.ideasonideas.com/2008/03/inversion_of_advertising/</link>
		<comments>http://www.ideasonideas.com/2008/03/inversion_of_advertising/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 21:14:58 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/03/inversion_of_advertising/</guid>
		<description><![CDATA[
All of us in design, marketing, and advertising are used to change. It&#8217;s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of epic proportions that may in-fact result in the complete re-writing of how companies and customers [...]]]></description>
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		<slash:comments>16</slash:comments>
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