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	<title>ideasonideas &#187; Advertising</title>
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	<link>http://www.ideasonideas.com</link>
	<description>Eric Karjaluoto discusses design, brands and experience</description>
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		<title>More mess; less B.S. (or: Nine simple suggestions for using social media)</title>
		<link>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/</link>
		<comments>http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:42:43 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/</guid>
		<description><![CDATA[There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger &#8230; <a href="http://www.ideasonideas.com/2009/06/more-mess-less-bs-or-nine-simple-suggestions-for-using-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>49</slash:comments>
		</item>
		<item>
		<title>A tale of two dentists</title>
		<link>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</link>
		<comments>http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:48:16 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/</guid>
		<description><![CDATA[As of late, I&#8217;ve been doing a little work in social media. I&#8217;m not particularly proud of this, but the fact is, we&#8217;ve learned a fair bit about it, and some seem to value our input. With that in mind, &#8230; <a href="http://www.ideasonideas.com/2009/05/a-tale-of-two-dentists/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>The problem with AdSense</title>
		<link>http://www.ideasonideas.com/2009/03/the-problem-with-adsense/</link>
		<comments>http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:35:47 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/03/the-problem-with-adsense/</guid>
		<description><![CDATA[For as much as I make fun of them, I&#8217;m in fact a believer in online ads. They&#8217;re largely a mess right now, but this will change. In contemplating the future, three factors need to be considered: First, AdSense has &#8230; <a href="http://www.ideasonideas.com/2009/03/the-problem-with-adsense/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t cage customers</title>
		<link>http://www.ideasonideas.com/2009/02/dont-cage-customers/</link>
		<comments>http://www.ideasonideas.com/2009/02/dont-cage-customers/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:18:27 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/02/dont-cage-customers/</guid>
		<description><![CDATA[I hate Telus. They are big, unresponsive extortionists. Their advertising adds insult to injury by being patronizing and insincere. I&#8217;ve spent many tens of thousands of dollars with them by now, and if they crashed, burned, and were torn into &#8230; <a href="http://www.ideasonideas.com/2009/02/dont-cage-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2009/02/dont-cage-customers/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>How to keep bloggers from hating you</title>
		<link>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/</link>
		<comments>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 16:28:56 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/</guid>
		<description><![CDATA[Every week I receive a handful of emails from PR firms, wanting me to write about something they&#8217;re helping promote. I rarely do so for them, but it&#8217;s not that I wouldn&#8217;t. It&#8217;s just that their tactics suck. They sell &#8230; <a href="http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2009/01/how-to-keep-bloggers-from-hating-you/feed/</wfw:commentRss>
		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>Microsoft ads leverage flaws in Apple&#8217;s strategy</title>
		<link>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/</link>
		<comments>http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 03:00:08 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/</guid>
		<description><![CDATA[I&#8217;m a bit of a fence-sitter when it comes to the Mac/PC “thing”. At home I run Macs, while at work we use PCs. (We also use iPhones.) There are things that I like about both platforms, and aspects that &#8230; <a href="http://www.ideasonideas.com/2008/09/microsoft_ads_leverage_flaws/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>43</slash:comments>
		</item>
		<item>
		<title>Idiots</title>
		<link>http://www.ideasonideas.com/2008/07/idiots/</link>
		<comments>http://www.ideasonideas.com/2008/07/idiots/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:19:54 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/07/idiots/</guid>
		<description><![CDATA[Marybeth from Orca Communications might be an idiot. I&#8217;m not saying she is; however, her behavior is certainly in-line with the kind of idiocy that some PR firms are practicing. I know I&#8217;m going to sound like a dink here, &#8230; <a href="http://www.ideasonideas.com/2008/07/idiots/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2008/07/idiots/feed/</wfw:commentRss>
		<slash:comments>63</slash:comments>
		</item>
		<item>
		<title>Talking &#8220;digital&#8221; with Saatchi&#8217;s Kevin Roberts</title>
		<link>http://www.ideasonideas.com/2008/04/kevin_roberts/</link>
		<comments>http://www.ideasonideas.com/2008/04/kevin_roberts/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 12:59:17 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/04/kevin_roberts/</guid>
		<description><![CDATA[Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn’t mean I’m against the big guys (heck, I’d love to work in those neat &#8230; <a href="http://www.ideasonideas.com/2008/04/kevin_roberts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ideasonideas.com/2008/04/kevin_roberts/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>The inversion of advertising</title>
		<link>http://www.ideasonideas.com/2008/03/inversion_of_advertising/</link>
		<comments>http://www.ideasonideas.com/2008/03/inversion_of_advertising/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 21:14:58 +0000</pubDate>
		<dc:creator>Eric Karjaluoto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ideasonideas.com/2008/03/inversion_of_advertising/</guid>
		<description><![CDATA[All of us in design, marketing, and advertising are used to change. It&#8217;s simply a matter of fact that the way we communicate evolves. You and I, however, know that we are all in the midst of a change of &#8230; <a href="http://www.ideasonideas.com/2008/03/inversion_of_advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>17</slash:comments>
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