http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/ Eric Karjaluoto discusses design, brands and experience Tue, 06 Jul 2010 06:19:59 -0700 http://wordpress.org/?v=2.8.1 hourly 1 http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-76867 Eric Karjaluoto Tue, 19 Jan 2010 15:03:58 +0000 http://www.ideasonideas.com/?p=641#comment-76867 Nice--thanks! Nice--thanks!

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-76866 SJL Website Design Tue, 19 Jan 2010 09:40:09 +0000 http://www.ideasonideas.com/?p=641#comment-76866 Hi Eric, I will check out the book, looks like a good read and $20 is hardly going to break the bank, especially considering the effort that went into it. Hi Eric, I will check out the book, looks like a good read and $20 is hardly going to break the bank, especially considering the effort that went into it.

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75638 Eric Karjaluoto Thu, 24 Dec 2009 00:46:05 +0000 http://www.ideasonideas.com/?p=641#comment-75638 Thanks Yael! I think you're probably right about the videos. They're a bit of a work in progress--still working to find my groove. ;-) I have been connecting with some bloggers, but I think it will take a while for them to make much mention. Realistically, there's a little lag in between receiving a book and finding the time to read it... and then make note of it. Thanks for the kind words about the cover--took us forever to finally say "good enough" on that one. Thanks Yael! I think you're probably right about the videos. They're a bit of a work in progress--still working to find my groove. ;-)

I have been connecting with some bloggers, but I think it will take a while for them to make much mention. Realistically, there's a little lag in between receiving a book and finding the time to read it... and then make note of it.

Thanks for the kind words about the cover--took us forever to finally say "good enough" on that one.

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75574 yael miller Tue, 22 Dec 2009 02:53:24 +0000 http://www.ideasonideas.com/?p=641#comment-75574 I think you're smart and I like what you write (I'm one of your 'regular readers'), but your video in this article was twice as long as it needed to be. Regardless, I won't miss the opportunity to read your book and hope to make the purchase in the next few weeks. Are you pursuing any PR approaches? I'm sure you know some heavily-trafficked bloggers who might be cool with mentioning your book. How about John Walker (murketing)? I happen to like the cover - it sits comfortably with covers of famous books like 'The Tipping Point' and 'Buying In'. It would attract me on a B&N stores shelf, I'll bet. I think you're smart and I like what you write (I'm one of your 'regular readers'), but your video in this article was twice as long as it needed to be.

Regardless, I won't miss the opportunity to read your book and hope to make the purchase in the next few weeks. Are you pursuing any PR approaches? I'm sure you know some heavily-trafficked bloggers who might be cool with mentioning your book. How about John Walker (murketing)?

I happen to like the cover - it sits comfortably with covers of famous books like 'The Tipping Point' and 'Buying In'. It would attract me on a B&N stores shelf, I'll bet.

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75460 Eric Karjaluoto Fri, 18 Dec 2009 16:13:18 +0000 http://www.ideasonideas.com/?p=641#comment-75460 I like a lot of those ideas Garth--my only criticism is that they may put too much weight on my signature/presence. Frankly, I can't imagine that many people actually care about whether I've signed it. (I could be wrong, though, and that would be nice.) As for the preview chapters you've suggested, I'm totally on board with that. You can read the first chapter here: http://www.speakhuman.com/look-inside or you can read the eighth chapter here: http://bit.ly/6czu1j. I can't guarantee that you'll love the book, but I can assure you that I've tried to keep it relatively free of the "poop" you mention. :-) I like a lot of those ideas Garth--my only criticism is that they may put too much weight on my signature/presence. Frankly, I can't imagine that many people actually care about whether I've signed it. (I could be wrong, though, and that would be nice.)

As for the preview chapters you've suggested, I'm totally on board with that. You can read the first chapter here: http://www.speakhuman.com/look-inside or you can read the eighth chapter here: http://bit.ly/6czu1j.

I can't guarantee that you'll love the book, but I can assure you that I've tried to keep it relatively free of the "poop" you mention. :-)

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75459 Garth "South Beach Pen Palooka" Fri, 18 Dec 2009 16:05:53 +0000 http://www.ideasonideas.com/?p=641#comment-75459 Ok since its Christmas somebody got to be Scrooge, right? I'm an off and on reader of your blog. I do like it a lot and I am tempted to buy the book but haven't done so for a number of reasons. I am avid reader of these books and I've found many of them are too rah-rah this is how I did it and you can to. I like buying books from book store because i get to scan it first to see if I feel like I'm going to get some real info or just more fluff. BTW, people might be surprised by how many of the books published by mainstream publishing companies are just schlock full of poop. So maybe do like the movie business and set up a pdf for downloading that contains excerpts from the book. (Are you in Google books?) This could be linked to an email list building campaign and maybe a bonus chapter or video for the book to make it worth the wait for long shipping times. Again I am kinda of taking a chapter from the film industry which offers bonus altenative endings for the movie, bloopers and interviews with the actors when you buy the blockbuster edition of the dvd. Also why not force some human contact? Something like doing a 'Brick and Order Tour" Kind of play off brick and mortar and the conflict with online. Here on your book tour you don't sign books and you have books at the store for sale. People come to order your book from your laptop in exchange they get to meet you take photos get some free advice. This might tie in nicely with your theme of human contact but also gets some books sold. Most authors have to buy books store and ship to each location they are going to. Lots of upfront money. This way you can still get some traction without some of the costs. Some other ideas along this line could be that if they come to see and buy from your laptop a donation is given to an non-profit that matches well your human contact theme. Also instead of lugging books around how about instead book covers? These would be special edition book covers that they can only get from you that can replace the regular cover that might come with the book. You also sign it as well or instead of the traditional book signing about signing the receipt? Since people won't have the book they are merely ordering it from you you can print out their Amazon receipt and sign that! Ok since its Christmas somebody got to be Scrooge, right?

I'm an off and on reader of your blog. I do like it a lot and I am tempted to buy the book but haven't done so for a number of reasons.

I am avid reader of these books and I've found many of them are too rah-rah this is how I did it and you can to.

I like buying books from book store because i get to scan it first to see if I feel like I'm going to get some real info or just more fluff.

BTW, people might be surprised by how many of the books published by mainstream publishing companies are just schlock full of poop.

So maybe do like the movie business and set up a pdf for downloading that contains excerpts from the book. (Are you in Google books?)

This could be linked to an email list building campaign and maybe a bonus chapter or video for the book to make it worth the wait for long shipping times.

Again I am kinda of taking a chapter from the film industry which offers bonus altenative endings for the movie, bloopers and interviews with the actors when you buy the blockbuster edition of the dvd.

Also why not force some human contact?
Something like doing a 'Brick and Order Tour"

Kind of play off brick and mortar and the conflict with online.

Here on your book tour you don't sign books and you have books at the store for sale.

People come to order your book from your laptop in exchange they get to meet you take photos get some free advice.

This might tie in nicely with your theme of human contact but also gets some books sold.

Most authors have to buy books store and ship to each location they are going to. Lots of upfront money. This way you can still get some traction without some of the costs.

Some other ideas along this line could be that if they come to see and buy from your laptop a donation is given to an non-profit that matches well your human contact theme.

Also instead of lugging books around how about instead book covers?

These would be special edition book covers that they can only get from you that can replace the regular cover that might come with the book.

You also sign it as well or instead of the traditional book signing about signing the receipt?

Since people won't have the book they are merely ordering it from you you can print out their Amazon receipt and sign that!

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75414 Links for Dec. 16, 2009. • Full Disclosure Thu, 17 Dec 2009 16:05:28 +0000 http://www.ideasonideas.com/?p=641#comment-75414 [...] My Money Where My Mouth Is [Ideas On Ideas] [...] [...] My Money Where My Mouth Is [Ideas On Ideas] [...]

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75364 Eric Karjaluoto Wed, 16 Dec 2009 15:21:31 +0000 http://www.ideasonideas.com/?p=641#comment-75364 Really nice to hear that! Thanks in advance for the reviews Nathan! Really nice to hear that! Thanks in advance for the reviews Nathan!

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75351 Nathan Beck Wed, 16 Dec 2009 10:45:35 +0000 http://www.ideasonideas.com/?p=641#comment-75351 Hi Eric, As you know I was highly anticipating the book and ordered it the minute it appeared on amazon.co.uk. Although only just over halfway through it's been a fantastic read. Honest, personal and friendly and full of sensible insight that, as you state several times in the book, is largely obvious but rarely considered and acted upon in the real world. I inted to finish it in my time off over Christmas and will be more than happy to review it on my blog at www.redswish.co.uk and Amazon. It's well worth the money and on top of the great content you write on here I feel it's the least it deserves. You've certainly helped me to understand this crazy industry a little better! Thanks, and keep up the good work, Nathan Hi Eric,

As you know I was highly anticipating the book and ordered it the minute it appeared on amazon.co.uk.

Although only just over halfway through it's been a fantastic read. Honest, personal and friendly and full of sensible insight that, as you state several times in the book, is largely obvious but rarely considered and acted upon in the real world.

I inted to finish it in my time off over Christmas and will be more than happy to review it on my blog at http://www.redswish.co.uk and Amazon. It's well worth the money and on top of the great content you write on here I feel it's the least it deserves. You've certainly helped me to understand this crazy industry a little better!

Thanks, and keep up the good work,

Nathan

]]> http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is/comment-page-1/#comment-75323 Eric Karjaluoto Tue, 15 Dec 2009 22:35:11 +0000 http://www.ideasonideas.com/?p=641#comment-75323 Nice of you to say so--and also nice of you to buy the book. Thanks Travis! I could be wrong, but my feeling is that there's too much marketing writing out there that makes it seem easy, or like there's a single solution that works for everyone. My hope is that this book helps to dispel some of that, and remind folks that clarifying their message, consistently spreading it, and taking the time to connect, can pay off. The tough part, though, is that even if it's sensible, it probably isn't the sort of story that's likely to sell a gazillion books. People like the idea of easy solutions; I'm of the opinion that looking for such a "magic bullet" leads a number of companies astray. Partially, I'm just curious about how this all turns out. We don't really know much about marketing a book. We'll likely learn a great deal along the way. Plus, the possibility of a “semi-public” failure ups the ante a little. ;-) Nice of you to say so--and also nice of you to buy the book. Thanks Travis!

I could be wrong, but my feeling is that there's too much marketing writing out there that makes it seem easy, or like there's a single solution that works for everyone.

My hope is that this book helps to dispel some of that, and remind folks that clarifying their message, consistently spreading it, and taking the time to connect, can pay off.

The tough part, though, is that even if it's sensible, it probably isn't the sort of story that's likely to sell a gazillion books. People like the idea of easy solutions; I'm of the opinion that looking for such a "magic bullet" leads a number of companies astray.

Partially, I'm just curious about how this all turns out. We don't really know much about marketing a book. We'll likely learn a great deal along the way. Plus, the possibility of a “semi-public” failure ups the ante a little. ;-)

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