Comments on: The Content Delusion

By: kenreynoldsdesign.co.uk – 10 Sites that will make you a better Blogger

kenreynoldsdesign.co.uk – 10 Sites that will make you a better Blogger — Mon, 30 Nov 2009 09:26:41 +0000

[...] will stimulate your thinking. Here are a few articles form Ideasonideas I’ve found helpful: The Content Delusion The problem with AdSense Building a design [...]

By: Detour Production » The Content Delusion: Eric Karjaluoto

Detour Production » The Content Delusion: Eric Karjaluoto — Thu, 26 Nov 2009 19:00:34 +0000

[...] ass! (Make it happen again and you may be a marketing genius!) read the rest of the Article at ideasonideas.com [...]

By: Mundir

Mundir — Sat, 21 Nov 2009 06:49:19 +0000

Very informative and thought provoking. Its time we got our priorities right. I read some content that is totally irrelevant and written for 'robots', not you and me.

Keep the good stuff coming, bookmarked you!

By: Kelly

Kelly — Thu, 19 Nov 2009 12:10:50 +0000

Eric,

Expectations, LOLcats, and sizzle (but don't forget the steak).

Dang. Over two years at this game and a couple of posts saying what has become of us as readers, is there ROI in decent content on any level, and what should a halfway-serious blogger do about it——though I've mentioned LOLcats as possibly skimming clients and leaving me with delightful raving fans instead, I've never given a primer as succinct as this one. Love it.

Walt,

As one of Bob's accolytes...

Oh, geez. I forgot what I was going to say. ;)

Regards,

Kelly

By: Today's Popular News In cms Community: Mr Huddle

Today's Popular News In cms Community: Mr Huddle — Thu, 19 Nov 2009 01:48:59 +0000

Best topics in cms for 2009-11-11...

Best topics in cms for 2009-11-11...

By: John

John — Wed, 18 Nov 2009 12:28:29 +0000

Sound insight and never a truer word. I now find myself more in demand as a provider of content than a copywriter, but hey... it's still the same 26 letters!

This whole 'content' generation thing has got me thinking; we used to bang on about the importance of content over form, but now the notion of 'content' seems to have migrated over to the other side as shorthand for filler or the 'stuff' so beloved of every blogger byline.

Now it feels like clients calling for content are just desperate for something - anything - to pad out the pages of their shiny new social website.

By: bob hoffman

bob hoffman — Sun, 15 Nov 2009 01:31:47 +0000

Eric: What a pleasure to read something about social media from a digital agency guy that isn't bullshit, hype or overblown nonsense.

What so few agency people are unwilling to say out loud is that getting people to pay attention to you on line is a very, very difficult thing to do. It's a thousand to one shot. You better have something interesting to say and you better say it well.

Good work.

@Walt: my readers and I are not disaffected. We are very affected.

By: Walt Kania

Walt Kania — Fri, 13 Nov 2009 22:30:17 +0000

Um. Make that ideasonideas.

By: Walt Kania

Walt Kania — Fri, 13 Nov 2009 22:23:42 +0000

Ah. So true. Writing content that will resonate with large numbers of people is infernally hard. Marketers aren't as good at that as journalists, as you noted.

Even harder still is writing content that will draw in readers who are customers and clients.

I could be wrong, but judging by comments it seems like ideasonline is frequented mostly by other designers and the occasional copywriter.

The ad contrarian, (http://adcontrarian.blogspot.com/) by Bob Hoffman, CEO of Hoffman/Lewis advertising in San Francisco, has an ardent following. But most readers seem to be other disaffected and cynical ad people, not clients, as I'm sure Bob would prefer.

I see this alot. I wonder if blogging about what WE do isn't a good way to get clients reading.

Maybe it should be more about what THEY do -- which is manage projects, please bosses, pick vendors, reconcile deliverables with strategic directives and such.

By: Josh Berta

Josh Berta — Fri, 13 Nov 2009 20:31:17 +0000

Eric, as always I enjoyed this. Was a good reminder to keep up with Pr*tty Sh*tty, which is a labor of love that's met with a lot of positive feedback, even if it's *far* from making me well known.

Finally got a chance to read the sample chapter from your book, and liked it very much. Left me with some questions though... but maybe I should read the rest of the book before bombarding you with them.