Comments on: The Wave

By: Brian Bjerketvedt

Brian Bjerketvedt — Fri, 06 Nov 2009 04:05:33 +0000

Your article made me think about brand archetypes and how marketing should come back to support it. A few books have touched on these and mention Harley and Nike brand archetypes.

Harley's is the "Rebel". Not only does the bike give it's consumer a chance to escape, but to escape into an exclusive club. One your grandma doesn't belong to and one that can make you feel like your further away from your corporate job than you really might be.

Nike's is the "Hero" archetype.

Interesting stuff! I am not sure what the bigger challenge is, finding the wave for your own company or convincing clients to embrace it.

By: The Wave « Cole Marketing Strategies

The Wave « Cole Marketing Strategies — Wed, 28 Oct 2009 17:40:40 +0000

[...] (read more) [...]

By: Eric Karjaluoto

Eric Karjaluoto — Wed, 28 Oct 2009 16:06:02 +0000

Thanks--glad you liked it!

The question isn't really: "What is *a* web design studios wave?"

It is: "What is *your* web design studios wave?"

Maybe you're all about web standards and as such become an active part of that community--helping to spread the word and build awareness for this thing you believe in.

Perhaps you're about creating experiences that transcend the screen and you invest time in experimenting with such things.

Or, you could center your firm on working with groups with a social mandate.

There are many, many waves. The important part is to determine what matters to you.

:-)

By: Anthony

Anthony — Wed, 28 Oct 2009 09:01:09 +0000

Nice metaphor, and a great article that does make you think.

Please be blunt about this question: What is a web design studios wave?

By: Sorin Gitlan

Sorin Gitlan — Mon, 26 Oct 2009 16:15:35 +0000

If it will be available on amazon.co.uk that's great. There is actually an amazon dev center here so I think they ship here :P (checked on their site and sais for Book shipment: Most countries in the world.)

And other viable option for this region isn't.. for what I know at least.

By: Eric Karjaluoto

Eric Karjaluoto — Mon, 26 Oct 2009 15:13:59 +0000

Thanks Sorin--happy to hear that you enjoy the blog!

I haven't planned to make the book available as anything other than a paperback. You should be able to order it through amazon.co.uk. Hopefully that makes the shipping more reasonable.

Let me know if I'm incorrect in assuming so. Perhaps there are other options we should consider as well. :-)

By: Sorin Gitlan

Sorin Gitlan — Sun, 25 Oct 2009 19:08:52 +0000

Always interesting to read your ideas and hope you manage to keep it up for a long long time :)
And one little question about your book. Will it be available as a download version(pdf or somerhing else)?
I'm from eastern Europe so a hard copy will be preeetty expensive to get here.

By: Skip the gimmicks. Find a wave. « On Three Communication Design Inc.

Skip the gimmicks. Find a wave. « On Three Communication Design Inc. — Sat, 24 Oct 2009 15:07:24 +0000

[...] of my favourite bloggers, Eric Karjaluoto, has a great article posted about finding your “wave”. The basic premise is that most of us are feeling [...]

By: Harry

Harry — Fri, 23 Oct 2009 17:55:34 +0000

Very interesting, I'm just starting out, this is great information. Nike and Apple have it figured out.

By: We are all Analogue. » Blog Archive » the wave

We are all Analogue. » Blog Archive » the wave — Thu, 22 Oct 2009 20:26:53 +0000

[...] latest article at Ideas on Ideas offers great insight into some common advertising problems, myths, and [...]