Comments on: The most important question in branding

By: Our Bookmarks: Aug 24 - Aug 30, 2009

Our Bookmarks: Aug 24 - Aug 30, 2009 — Thu, 20 Oct 2011 12:36:34 +0000

[...] The Most Important Question In Branding by Ideas On Ideas [...]

By: Sik

Sik — Sat, 10 Sep 2011 17:18:22 +0000

Brands are 'things' made up of different kinds of marks and so, can be handled by determining, coordinating and manipulating these marks. In fact, all things in existence can be usefully handled as brands. All that varies between brands is scope, depth and complexity of value.

By: Brad Hardie

Brad Hardie — Mon, 09 Aug 2010 17:49:31 +0000

I couldn't agree more - we done. I agree with this so much that I recently took a very extensive Coaching Certification Course so that I could better assist clients in the goals of the company and outcomes that matched their aspirations. It is critical to look at the bigger picture and determine, as you said, what they want to be doing on a daily basis. Thank you for you insight.

By: uberVU - social comments

uberVU - social comments — Fri, 12 Mar 2010 23:15:20 +0000

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By: The most important question in branding « ImJustCreative

The most important question in branding « ImJustCreative — Wed, 10 Mar 2010 20:06:22 +0000

[...] March 10, 2010 · Leave a Comment Branding is a funny subject—particularly for small companies. Although it’s commonly discussed, it’s still so vague that most are confused by what exactly it means. I’ll even go a step further: I think that most branding efforts are flawed from the outset because people are simply not asking the most important question. via ideasonideas.com [...]

By: zacknine

zacknine — Tue, 01 Dec 2009 02:57:21 +0000

seems like the core of this was is part about the porsche versus the pickup truck. which I agree with.

By: Thoughts on branding | Drawing on Experience

Thoughts on branding | Drawing on Experience — Wed, 09 Sep 2009 15:23:45 +0000

[...] Much more than a logo A logo does not make a brand. While the reverse is also not the case, it is closer to accurate, as the proper development of brand will build meaning for your logo over time. On the lowest level, branding is confused with the creation of a logo. This is a perverse – yet surprisingly resilient – falsehood. An icon, monogram, or wordmark is in no way a brand—thinking so is akin to believing that a hood-ornament is a car. Yet, this is where a great number of brand projects start: “Yay! We’ve started our company! Let’s brand it with a logo!” - Eric Karjaluoto, The most important question in branding [...]

By: Erik Jarlsson

Erik Jarlsson — Mon, 07 Sep 2009 14:21:19 +0000

Think you are confusing the terms a little. Your "brand" is how you are perceived by your customers. "Branding" is what you do to influence that perception. A logo is most certainly considered branding, as is advertising and signage etc, any customer contact is a chance to influence their perception, and it’s all “branding”.

By: web page designer

web page designer — Wed, 02 Sep 2009 20:09:01 +0000

I agree with the part about designers irking at the term 'strategy', but when put in the context of simply the entire image in which you are trying to portray, it doesn't become too scary. Branding is certainly a difficult thing to master. Thanks a lot, I really enjoyed the article!

By: Lennon Seno

Lennon Seno — Mon, 31 Aug 2009 14:15:39 +0000

Very nice article Eric!

I think a lot of people are misguided and confused by the different terms that all relate to branding. Most often, we see people use the term 'Building a Brand' when in fact, especially in the web world, they are just building a 'Brand Experience'.