Comments on: Stop acting like a sissy and market your company

By: Michael Borowiecki

Michael Borowiecki — Mon, 15 Feb 2010 21:11:38 +0000

Am I too late to join this dance? I have a couple of spare dates. ;-)

I really don't understand why marketing budgets are always cut to bare bones when times get rough. If anything, and as you've pointed out, you should "not only try to get back in the game, but be even more aggressive than ever."

There's only one thing that will win new clients, and that's pounding the pavement.

I'd be curious to see how you've done the reverse -- gearing up staff/marketing/etc. as the economy begins picking up steam.

Cheers!

By: Eric Karjaluoto

Eric Karjaluoto — Mon, 19 Oct 2009 15:17:53 +0000

Hi Ash,

Getting our burn-rate down freed us up a little, and this has been really useful. :-)

The bulk of my time over the past few months has gone into my upcoming book. Meanwhile, we've been connecting with a lot of groups and taking on some new projects.

It's not as though we're making heaps of cash, but I feel as though we're stronger than ever. Pressing the pause button allowed us to take greater control of what we're doing, and also refine our offering.

Curiously, I think we're going to have one of the busiest winters in ages.

Cheers!

Eric

By: ash

ash — Sun, 18 Oct 2009 11:10:50 +0000

Great article. I'd love to hear what you did personally to overcome the problems. Did you do any of your own suggestions and if so what was the result.

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Mon, 31 Aug 2009 11:32:33 +0000

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By: Ryan

Ryan — Wed, 05 Aug 2009 22:22:59 +0000

Perfect. Exactly how I see it these days. Rather than getting scared and cutting back on all forms of their business people need to push harder and get through this speedbump that is our current economy.

By: » Authentic Jobs: Advice for Staying Gainfully Employed - More On Design

» Authentic Jobs: Advice for Staying Gainfully Employed - More On Design — Fri, 24 Jul 2009 12:13:46 +0000

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By: Promotional Products

Promotional Products — Thu, 23 Jul 2009 20:35:52 +0000

Fantastic information, this is a time when businesses need realize how wide open the plain is. This is a time to get back to the roots of marketing and exploit different segments of the market. You may have to cutback on certain things, but you must be more strategic about how you market.
I've noticed that by doing trade shows I meet many potential clients who came to the trade show for a specific reason and are open to listening about your product or service. Many companies succeed in these times because they are innovative and not afraid to take a calculated risk.

By: KBO

KBO — Wed, 15 Jul 2009 15:50:49 +0000

[...] Eric Karjolouto’s blog, but already we’re liking what he has to say. For instance, this article brilliantly makes the case for clients continuing to invest in their brand during the [...]

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Letters to the Editor | technology software gadget mobile blackberry — Fri, 03 Jul 2009 06:46:09 +0000

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By: Nj Web Design

Nj Web Design — Tue, 09 Jun 2009 18:44:34 +0000

marketing is always the toughest part. I suggest hire someone experianced to do it