http://www.ideasonideas.com/2009/03/the-problem-with-adsense/ Eric Karjaluoto discusses design, brands and experience Tue, 06 Jul 2010 06:19:59 -0700 http://wordpress.org/?v=2.8.1 hourly 1 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-75100 kenreynoldsdesign.co.uk – 10 Sites that will make you a better Blogger Thu, 03 Dec 2009 08:43:29 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-75100 [...] thinking. Here are a few articles form Ideasonideas I’ve found helpful: The Content Delusion The problem with AdSense Building a design [...] [...] thinking. Here are a few articles form Ideasonideas I’ve found helpful: The Content Delusion The problem with AdSense Building a design [...]

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-74429 Tweets that mention ideasonideas - Eric Karjaluoto discusses design, brands and experience » Blog Archive » The problem with AdSense -- Topsy.com Wed, 02 Sep 2009 08:57:21 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-74429 [...] this page was mentioned by aschibono (@aschibono), mahacreative (@mahacreative), Nimish V Adani (@wnimish), catherinebarry (@catherinebarry), rcburrell (@rcburrell) and others. [...] [...] this page was mentioned by aschibono (@aschibono), mahacreative (@mahacreative), Nimish V Adani (@wnimish), catherinebarry (@catherinebarry), rcburrell (@rcburrell) and others. [...]

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-73819 Dio Sat, 20 Jun 2009 16:28:14 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-73819 Very intersting. AdSense does have its merits, though, when targeted correctly and used with taste. Very intersting. AdSense does have its merits, though, when targeted correctly and used with taste.

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-73551 Jeff Tue, 12 May 2009 20:06:28 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-73551 This article brings Jackson Fish Market to mind(http://www.jacksonfish.com). They create interactive experiences and find a company to sponsor the experience. (I'm not sure if the sponsorship is forever, or if it works like a lease.) You end up with an experience that doesn't feel like an advertisement. This article brings Jackson Fish Market to mind(http://www.jacksonfish.com).

They create interactive experiences and find a company to sponsor the experience. (I'm not sure if the sponsorship is forever, or if it works like a lease.) You end up with an experience that doesn't feel like an advertisement.

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-73522 atul chatterjee Sat, 09 May 2009 07:10:03 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-73522 The challenge is to present relevant content given that computer users can switch off. Even at present TV channels the world over are facing problems of positioning ads except for very popular events and shows. One statistic that needs to be highlighted is the amount offline ads have lost due to the presence of online ads. (Classified and Yellow Pages). The other problem is that big companies and ad agencies are used to delivering huge multi million dollar campaigns. It is for smaller ad companies to come up with multiple campaigns which will be better suited for the web. To take an example this would be the right time for Pizza Hut or some such entity to come out with a short video campaign on how cheese should be placed on a pizza base. This sort of a campaign could be created quickly, but agencies would have to sell it to monoliths like Pizza Hut which don't think of their feet. The challenge is to present relevant content given that computer users can switch off. Even at present TV channels the world over are facing problems of positioning ads except for very popular events and shows.
One statistic that needs to be highlighted is the amount offline ads have lost due to the presence of online ads. (Classified and Yellow Pages).
The other problem is that big companies and ad agencies are used to delivering huge multi million dollar campaigns. It is for smaller ad companies to come up with multiple campaigns which will be better suited for the web.
To take an example this would be the right time for Pizza Hut or some such entity to come out with a short video campaign on how cheese should be placed on a pizza base. This sort of a campaign could be created quickly, but agencies would have to sell it to monoliths like Pizza Hut which don't think of their feet.

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-73419 Eric Karjaluoto Wed, 22 Apr 2009 18:24:11 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-73419 Thanks Jay--I appreciate that! :-) Thanks Jay--I appreciate that! :-)

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-73418 Jay O'Hare Wed, 22 Apr 2009 18:22:41 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-73418 Eric, Thank you so much for this great article and the many more I have enjoyed on this site. If it were not for this site and others like it, discussions like this may never get airtime. Writing, like advertising is not always about the Benjamins. PS - Although I am not offended by your profanities, I am pulled a little closer to the screen in anticipation of what would warrant them and what will come next. Shock and suspense are two age-old literary devices that you consistently use brilliantly. You are a talented and compelling writer. Thanks again, Jay Eric,

Thank you so much for this great article and the many more I have enjoyed on this site. If it were not for this site and others like it, discussions like this may never get airtime. Writing, like advertising is not always about the Benjamins.

PS - Although I am not offended by your profanities, I am pulled a little closer to the screen in anticipation of what would warrant them and what will come next. Shock and suspense are two age-old literary devices that you consistently use brilliantly. You are a talented and compelling writer.

Thanks again,
Jay

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-73289 Sociala Gerillan Thu, 02 Apr 2009 10:47:51 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-73289 [...] Eric gör det igen. Problemet med Adsense… [...] [...] Eric gör det igen. Problemet med Adsense… [...]

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-71641 Craig Hooper Thu, 19 Mar 2009 18:04:09 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-71641 Great, great article. Eric, this is exactly what needs to happen. I think we are about to see the emergence of the niche, and I applaud this. On the hosting tip: don't delay, move to (mt) the second you are ready. In the past 3 years, we've only brought our clients to (mt). It is night-and-day dealing w/ them, when compared to other web hosts... Great, great article.

Eric, this is exactly what needs to happen. I think we are about to see the emergence of the niche, and I applaud this.

On the hosting tip: don't delay, move to (mt) the second you are ready. In the past 3 years, we've only brought our clients to (mt). It is night-and-day dealing w/ them, when compared to other web hosts...

]]> http://www.ideasonideas.com/2009/03/the-problem-with-adsense/comment-page-1/#comment-71615 Ryan Burrell Thu, 19 Mar 2009 14:08:52 +0000 http://www.ideasonideas.com/2009/03/the-problem-with-adsense/#comment-71615 We had a recently local bloggers meeting, and one of the attendees works for the local newspaper. We got into a discussion about the "void" that you mention here, and what will happen when newspapers and other publications eventually fall by the wayside. It was interesting to hear from a newspaper employee's standpoint about how frustrating the production of content for the publication is when the entire company exists almost exclusively on ad revenue. AdWords may be the albatross around the neck of content production for the web, but newspapers have been dealing with the same horrible issue for decades. Having to compete with the immediacy of the Web has only intensified a problematic business model. We had a recently local bloggers meeting, and one of the attendees works for the local newspaper. We got into a discussion about the "void" that you mention here, and what will happen when newspapers and other publications eventually fall by the wayside. It was interesting to hear from a newspaper employee's standpoint about how frustrating the production of content for the publication is when the entire company exists almost exclusively on ad revenue. AdWords may be the albatross around the neck of content production for the web, but newspapers have been dealing with the same horrible issue for decades. Having to compete with the immediacy of the Web has only intensified a problematic business model.

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