Comments on: Talking “digital” with Saatchi’s Kevin Roberts

By: Pixoloo

Pixoloo — Thu, 19 Jun 2008 04:49:24 +0000

"Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch"

Amen to that. There are few large agencies that truely get it.

The power of small agencies is the ability to become highly specialised in a particular field and capitalise on their relationships with other digital marketing agencies who are also experts in what they do. Something like what they describe here -

http://www.demonzmedia.com/DemonzBlog/?p=11

Hiring one company that understands the global strategy or which is able to consult with other companies who are experts in another field allows for better planning and execution, while large companies are largely limited to internal resources. Small will always be powerful in unison.

By: Leigh

Leigh — Tue, 20 May 2008 17:27:46 +0000

Can't disagree with some of what Kevin has to say but (everyone is an arm chair critic on the Web eh?).....

IMO focusing on "the big idea" is big agency traditional thinking. Network thinking is the way to go....companies that say "we are about ideas we aren't about media" (i.e. we are media agnostic) usually end up coming up with a mass media idea that they put online and hope it goes viral (if i see one more fictional character creative idea who then has a tV commercial on youtube, twitter account, and a blog, i'm going to lose the plot).

The change has to be more fundamental than that.

By: Craig Hooper

Craig Hooper — Thu, 01 May 2008 23:54:52 +0000

Great interview Eric, well done.

I enjoy observing the rapidly-changing landscape of the ad industry—I find it truly fascinating, and stuff like this is always informative.

Don Draper would be proud (if he existed)...

By: Digital Thoughts from Saatchi & Saatchi’s CEO, Kevin Roberts

Digital Thoughts from Saatchi & Saatchi’s CEO, Kevin Roberts — Thu, 01 May 2008 04:13:21 +0000

[...] read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. [...]

By: Floris Keijser » Blog Archive » Saatchi&2.0

Floris Keijser » Blog Archive » Saatchi&2.0 — Tue, 29 Apr 2008 11:29:45 +0000

[...] ideasonideas.com Saatchi & Saatchi CEO Kevin Roberts answers some questions following an interview in [...]

By: Vol. 2: design-management.de

Vol. 2: design-management.de — Tue, 29 Apr 2008 07:52:25 +0000

Design Management and Social Networks...

I thought I'd want to post my very own comment on this here since the interview is touching some good arguments that summarise my recent efforts (both theoretically as well as practically) on building an argument why it is essential for the design ma...

By: Saatchi’s Kevin Roberts on digital at PR Works

Saatchi’s Kevin Roberts on digital at PR Works — Mon, 28 Apr 2008 16:57:43 +0000

[...] notorious Business Week interview last December is a must-read, recently submitted himself to a little Q&A with Eric Karjaluoto of the ideasonideas [...]

By: Toby

Toby — Mon, 28 Apr 2008 16:55:25 +0000

Great interview. It's nice to hear a Big Ad Guy take to heart that the consumer is defining the market place (and I assume he also means the brand.) By the way thanks for the links to the campaigns.

By: Pilgrim’s Picks for April 28

Pilgrim’s Picks for April 28 — Mon, 28 Apr 2008 15:38:57 +0000

[...] Karjaluoto has an interview with Saatchi’s Kevin Roberts and asks him about the future of "traditional" ad [...]