Comments on: Blogs can kill brands

By: Experience, Not Identity

Experience, Not Identity — Wed, 23 Apr 2008 04:58:55 +0000

[...] another take on this, read this interesting post at ideasonideas. No Comments, Comment or [...]

By: abethe

abethe — Sun, 02 Mar 2008 22:11:16 +0000

Cool post. You have to admit though that the very nature of the purchase you just made is negative. I mean, everyone knows that a car dealership will try to bully you into spending more money. And I agree, that's a big mistake and the reason is that all they try to do (at least in the car industry) is sales-oriented marketing.
Also, I attended a seminar the other day on virtual communities and how they influence today's marketing activities. I am quite young (26), but thank God I have already realised that today consumers hold the power. In the old days, brands would just transmit messages but it's consumers now that shape their own messages about brands. With internet acting as the amplifier, user-generated content I believe will set the trend for brands. All brands can do is try and catch up (look at facebook for example... brands trying to get on board and use it as a medium... although to be honest I don't think it's working).
Oh and don't worry, driving a Chrysler is always better than buying one :) Cool brand really :)

By: links for 2008-03-01 « Type Cast

links for 2008-03-01 « Type Cast — Sat, 01 Mar 2008 23:38:09 +0000

[...] ideasonideas » Blog Archive » Blogs can kill brands (tags: blog article brand marketing consumerism) [...]

By: Wird aus freeinternet.ch der Fall freemetablog.ch? « Journalistenschredder…

Mon, 25 Feb 2008 10:32:05 +0000

[...] als einen billigen Kanal für virale Marketing-Spässe, schärfstens die Lektüre des Artikel: Blogs can kill Brands. (via) « YouMe.net: Mashup-Community [...]

By: Connect With Us. » Blogs can kill brands

Connect With Us. » Blogs can kill brands — Wed, 20 Feb 2008 11:58:20 +0000

[...] Blogs can kill brands by Ideas on Ideas [...]

By: Gregory

Gregory — Tue, 19 Feb 2008 18:48:35 +0000

I hate to sound like my dad, but you have to go in to a dealership with guns a'blazing. You have to do research on what you're buying, know the price range and let them know you mean business, and you're not getting screwed. You also can't be afraid to walk away. The last time I made an offer on a car they said, "we can't go any lower," I walked out. They also called me 4 times in the next week. I guess they could go lower, but they lost the sale because I don't have time to play games. You got to be tough to earn their respect, and sadly the onus is placed on the consumer. Is the CarMax model going to change this? Who knows, but at least they're trying a different way to work with consumers. Kudos for a great blog and thought generator.

By: bits and bobbins » archives » (not so) random links

bits and bobbins » archives » (not so) random links — Mon, 18 Feb 2008 18:17:52 +0000

[...] swissmiss: blogs can kill brands. blogs increasingly seem to have the power to build up and break down brands. according to the [...]

By: TMac

TMac — Mon, 18 Feb 2008 08:04:04 +0000

Eric,

Thanks for sharing. I will never visit this sleazlership and make sure to warn all my friends and family as well. My brother used to be an Acura salesman, so I have a little insight into the car buying process. It's such a duplicitous business. Can I suggest you post a brief version on Sutori.com to spread the word?

By: Skye

Skye — Sun, 17 Feb 2008 17:47:23 +0000

In this post on brand experience with Terra Chips, you can see the effect is is already having in Google's Rankings (google links at end of second article)

By: roger

roger — Sat, 16 Feb 2008 14:12:55 +0000

Great!