http://www.ideasonideas.com/2005/12/hello-brand-obe/ Eric Karjaluoto discusses design, brands and experience Wed, 03 Dec 2008 21:55:56 +0000 http://wordpress.org/?v=2.3.3 http://www.ideasonideas.com/2005/12/hello-brand-obe/#comment-5032 David Neawedde Thu, 12 Jan 2006 04:31:06 +0000 http://www.ideasonideas.com/2005/12/hello-brand-obe/#comment-5032 Bad design makes me ill too, honestly. Bad design makes me ill too, honestly.

]]> http://www.ideasonideas.com/2005/12/hello-brand-obe/#comment-5031 robert ouimet Tue, 03 Jan 2006 22:59:25 +0000 http://www.ideasonideas.com/2005/12/hello-brand-obe/#comment-5031 It's an interesting situation - Adobe clearly wants to own the tools at play in the space. A far less noticed takeover involved Adobe buying Syntrillium's Cool-Edit, and audio editing software a few years ago. The software is awesome. Adobe rebranded the software Audition and wrapped it into its media package - i.e. as an addition to their suite of tools for video and / or web production. Clearly the idea here is an Office-like suite for producing multimedia, whether the base project is web or video. This way they can market the tool set (which Macromedia was also doing) and keep those upgardes coming. I've never been bothered by using different brands for different jobs. In fact, I rather like it. I worry about the homogenization of the products as they start to streamline, but I'm not sure this is a real concern. Illustrator is still a great vector program, and InDesign is WAY better now that it's fully integrated with Photoshop and Illustrator. Probably more of a worry is the frequency of upgrade-for-fee, a system that Adobe has perfected. I'm such a sap, I rush to the Adobe web site to see if there is something new I can pay for... -Robert / blog.bigsnit.com It's an interesting situation - Adobe clearly wants to own the tools at play in the space. A far less noticed takeover involved Adobe buying Syntrillium's Cool-Edit, and audio editing software a few years ago. The software is awesome. Adobe rebranded the software Audition and wrapped it into its media package - i.e. as an addition to their suite of tools for video and / or web production.

Clearly the idea here is an Office-like suite for producing multimedia, whether the base project is web or video. This way they can market the tool set (which Macromedia was also doing) and keep those upgardes coming.

I've never been bothered by using different brands for different jobs. In fact, I rather like it. I worry about the homogenization of the products as they start to streamline, but I'm not sure this is a real concern. Illustrator is still a great vector program, and InDesign is WAY better now that it's fully integrated with Photoshop and Illustrator.

Probably more of a worry is the frequency of upgrade-for-fee, a system that Adobe has perfected. I'm such a sap, I rush to the Adobe web site to see if there is something new I can pay for...

-Robert / blog.bigsnit.com

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